A retro-inspired brand identity for Groovy Grounds, a cozy bistro + coffee shop in La Crescent, Minnesota. The design leans into bold color, playful typography, and a laid-back vibe that reflects the shop’s welcoming atmosphere — a place made for good coffee, good food, and lingering a little longer.

Groovy Grounds

signature brand suite

bold

groovy

bubbly

carley

"Rachel created a brand that truly represents me and what my business stands for. Her work feels authentic and perfectly aligned with my vision, and it clearly speaks to my target customers in a way that draws them into my coffee shop. Any tweaks I requested during the proofing process were handled thoughtfully, and she took all of my feedback into account—then went above and beyond my expectations. She is incredibly timely (honestly, impressively fast!), and a joy to work with. I would be thrilled to work with Rachel again and highly recommend her to anyone looking for a graphic designer who truly listens and delivers."

client testimonial